How Can An Association Compete With Free?

Are you involved in your professional association? Or do you run one – either as a director, staff, or volunteer? If so, you’re probably concerned with one aspect of Social Media: How do you compete with free?

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Our Thinking

8 Video Strategies That Work

If you are reading this post, you very well may be in the minority. Some people just don’t enjoy reading. Others have difficulty without their reading glasses. And still others have challenges reading the English language. That YouTube is reportedly the world’s second most used search engine is evidence of this. As is the continuing popularity of TV, whether broadcast, cable, or via Netflix.

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Social Media

Top 10 Twitter Ideas for Events

Recently, I was asked specifically about the use of Twitter to promote and enhance an event. As I love sharing my ideas (especially with clients), I responded with a lengthy list of all the ways they could utilize this spectacular social platform.

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