fbpx

Facebook

Strategy

Social Media Strategy: To Buy or To Rent?

What do houses, cars, and Social Media all have in common? For one thing, they all share a primary question: Buy or Rent. Buy a house, or look for a rental? Buy a car, or lease it? And should we rent our Social Media, or build our own?

Read More
social media expertise
Our Thinking

Assessing the Social Media Conversation

Have you ever put your social media influence to the test? Or said another way, do others find you half as interesting as you do yourself? If you’re not sure, here are seven ideas that might spur some different thinking.

Read More
Social Media

The Case Against Facebook

Catchy title, but it should have read The Case Against Social Media. Depending on how progressive your organization is, you probably have heard one of the following two party lines

Read More
Social Attention Span
Our Thinking

Social Attention Span

How long is your attention span? How long is the attention span of your clients, colleagues, or kids? The conventional wisdom is that it is very short – 30 seconds – the length of a typical TV commercial.

Read More
Spineless and Gutless
Our Thinking

Gutless and Spineless …

…and afraid of the marketplace of ideas. These are not exactly the attributes that most organizations (or people) aspire to. Yet most have a Social Media strategy that conveys precisely that.

Read More
Default Thumbnail
Our Thinking

Does Free Always Mean Free?

Beyond the embarrassing photos, new found friends, professional connections, and social gaming, there lurks a conflict – and conflict of interest – that most people know nothing about.

Read More