Engagement
Fostering Relationships with your Stakeholders
To achieve a particular objective, organizations will often invest in a focused campaign. One that has a beginning, middle, and end. Its results can be measured and
Our Thinking
Social Media Strategy: To Buy or To Rent?
What do houses, cars, and Social Media all have in common? For one thing, they all share a primary question: Buy or Rent. Buy a house, or look for a rental? Buy a car, or lease it? And should we rent our Social Media, or build our own?
Our Thinking
Assessing the Social Media Conversation
Have you ever put your social media influence to the test? Or said another way, do others find you half as interesting as you do yourself? If you’re not sure, here are seven ideas that might spur some different thinking.
Our Thinking
The Case Against Facebook
Catchy title, but it should have read The Case Against Social Media. Depending on how progressive your organization is, you probably have heard one of the following two party lines
Our Thinking
Social Attention Span
How long is your attention span? How long is the attention span of your clients, colleagues, or kids? The conventional wisdom is that it is very short – 30 seconds – the length of a typical TV commercial.
Our Thinking
Gutless and Spineless …
…and afraid of the marketplace of ideas. These are not exactly the attributes that most organizations (or people) aspire to. Yet most have a Social Media strategy that conveys precisely that.
Our Thinking
Does Free Always Mean Free?
Beyond the embarrassing photos, new found friends, professional connections, and social gaming, there lurks a conflict – and conflict of interest – that most people know nothing about.
Copywriting
108 Blog Carnival: Building a Social Media Audience
Social media is the great equalizer in business – big and small can use it to promote, sell, and build their company. It’s that perfect
