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Strategy

Social Media Strategy: To Buy or To Rent?

What do houses, cars, and Social Media all have in common? For one thing, they all share a primary question: Buy or Rent. Buy a house, or look for a rental? Buy a car, or lease it? And should we rent our Social Media, or build our own?

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social media expertise
Our Thinking

Assessing the Social Media Conversation

Have you ever put your social media influence to the test? Or said another way, do others find you half as interesting as you do yourself? If you’re not sure, here are seven ideas that might spur some different thinking.

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Our Thinking

Are Resumes Dead?

Does your LinkedIn profile surpass a paper resume? With the momentum clearly “social”, will your paper resume die? Or is it already dead?

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Our Thinking

Crowdsourcing

How often have you run into a creative roadblock? Or you were stumped with a problem that you couldn’t figure out? When this happens, we are usually operating under a conventional wisdom that artificially closes the door to possibility. To break the block, one need only ask for help from ever-widening circles: colleagues, community, and the crowd. Crowdsourcing is the antithesis of conventional wisdom.

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Our Thinking

Does Free Always Mean Free?

Beyond the embarrassing photos, new found friends, professional connections, and social gaming, there lurks a conflict – and conflict of interest – that most people know nothing about.

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