Engagement
Fostering Relationships with your Stakeholders
To achieve a particular objective, organizations will often invest in a focused campaign. One that has a beginning, middle, and end. Its results can be measured and
Strategy
Social Media Strategy: To Buy or To Rent?
What do houses, cars, and Social Media all have in common? For one thing, they all share a primary question: Buy or Rent. Buy a house, or look for a rental? Buy a car, or lease it? And should we rent our Social Media, or build our own?
Our Thinking
Assessing the Social Media Conversation
Have you ever put your social media influence to the test? Or said another way, do others find you half as interesting as you do yourself? If you’re not sure, here are seven ideas that might spur some different thinking.
Our Thinking
Are Resumes Dead?
Does your LinkedIn profile surpass a paper resume? With the momentum clearly “social”, will your paper resume die? Or is it already dead?
Our Thinking
Crowdsourcing
How often have you run into a creative roadblock? Or you were stumped with a problem that you couldn’t figure out? When this happens, we are usually operating under a conventional wisdom that artificially closes the door to possibility. To break the block, one need only ask for help from ever-widening circles: colleagues, community, and the crowd. Crowdsourcing is the antithesis of conventional wisdom.
Our Thinking
LinkedInvestment: Eight ways to improve your Social ROI
How satisfied are you with the return on your time investment? If you’re like most, then the answer is… you know you can do better. Here are eight practical ideas to improve your social media ROI […]
Our Thinking
Does Free Always Mean Free?
Beyond the embarrassing photos, new found friends, professional connections, and social gaming, there lurks a conflict – and conflict of interest – that most people know nothing about.
Our Thinking
How great are you? Endorsements and Recommendations
How good are you, really? While we all may have our own (sometimes inflated) opinions of our greatness, the reality of our expertise – and
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- Copywriting (12)
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