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market research

Strategy

A Different Market Research

You invest in events, send out emails, educate, and send invoices. But how well do you really know your target audience? Beyond the basic demographics,

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market research graphic
Strategy

When Market Research is inadequate… or ill-advised

Yes, we do market research. In fact, each year we (108 ideaspace and Bramm Research) have done industry benchmarking and best practices research in the area of Social Media. So it might be surprising to read a post about when – and why – market research should not be done.

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