Marketing your nonprofit’s fundraising event across multiple channels and touchpoints is crucial for its success. However, it also presents unique challenges, including maintaining consistent messaging,
Today, the marketing landscape has undergone a significant change, with digital channels overtaking traditional marketing methods. The rise of technology, including the internet, websites, and
Have you ever felt that you were being “sold” to? Perhaps from a slightly-too-pushy salesperson or an over-the-top marketing campaign? If so, you are not alone. This
What defines a successful marketing campaign? Beyond the obvious (ROI), it is the momentum that each campaign can build. Consider that a single marketing campaign is little
Marketers look to advertising campaigns, the web, a logo, and earned media to build their brands. But these are all external: how might you do
Relationships are integral to all aspects of our life, both personal and professional. Organizations cannot market a product or service without establishing a relationship founded on trust,
Why are some sites just so frustrating to use? To answer this question, we need to look through the lens of the user experience designer – and their cousin, the marketing director. When sites are poorly put together, it is likely that the site has violated one of the five principles of web usability.
If you are reading this and profess to have some expertise in Social Media, then you may be offended by my next comment: it soon won’t matter, and your “expertise” is fast becoming irrelevant.
How many websites does your organization have? Of course there is the main site. Then there is the “old” site that includes all of the archival content. Then there are specialized microsites for various products […]
Model One: One of the most powerful real-world networking techniques is called “give-to-get”. You meet someone, find out what they’re interested in, and then find a way to give it to them. If you do this periodically, eventually they will return the favour.
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