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Monitoring

Our Thinking

Social Media Measurement

Over the last year (or three), how much time have you spent Linking In, Tweeting, Facebooking, Blogging, and using other social tools? Is Social Media actually paying off?

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Not Just Marketing
Our Thinking

Not Just Marketing

Too often it is the marketers, advertisers, PR folks, and others involved in the sales process who “own” social media within an organization. This isn’t surprising, but it is unfortunate.

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