
Fostering Relationships with your Stakeholders
To achieve a particular objective, organizations will often invest in a focused campaign. One that has a beginning, middle, and end. Its results can be measured and
To achieve a particular objective, organizations will often invest in a focused campaign. One that has a beginning, middle, and end. Its results can be measured and
Have you ever felt that you were being “sold” to? Perhaps from a slightly-too-pushy salesperson or an over-the-top marketing campaign? If so, you are not alone. This
How do you determine the ROI on your marketing and sales investments? The standard formula is simple: divide the return, less investment, by the investment. A marketing campaign costs $1000, and reaches out to 1000 prospects. Five per cent of these respond, generating $1000 profit, for an ROI of zero: (1000-1000)/1000. If the profit is $1500, then ROI is 50 per cent, if profit is $500, then the ROI is negative.
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