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ROI

Our Thinking

Social Media Measurement

Over the last year (or three), how much time have you spent Linking In, Tweeting, Facebooking, Blogging, and using other social tools? Is Social Media actually paying off?

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Social Media

When Users Defect

Have you labored over your blog, Facebook, LinkedIn, or Twitter for years, only to suddenly find a huge drop in your traffic? As managers begin to probe the Return on Social Media Investment, an unexpected reversal is frustrating – and can […]

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Strategy

Marketing Insight: Improving Web ROI

Does this sound familiar? You have a website (or two), a marketing budget, and a more than likely, a desire to grow. It doesn’t matter if growth is defined as more event registrations, newsletter sign-ups, leads, or transactions

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