Our Thinking
Social Media Measurement
Over the last year (or three), how much time have you spent Linking In, Tweeting, Facebooking, Blogging, and using other social tools? Is Social Media actually paying off?
Our Thinking
LinkedInvestment: Eight ways to improve your Social ROI
How satisfied are you with the return on your time investment? If you’re like most, then the answer is… you know you can do better. Here are eight practical ideas to improve your social media ROI […]
Our Thinking
When Users Defect
Have you labored over your blog, Facebook, LinkedIn, or Twitter for years, only to suddenly find a huge drop in your traffic? As managers begin to probe the Return on Social Media Investment, an unexpected reversal is frustrating – and can […]
Our Thinking
Marketing Insight: Improving Web ROI
Does this sound familiar? You have a website (or two), a marketing budget, and a more than likely, a desire to grow. It doesn’t matter if growth is defined as more event registrations, newsletter sign-ups, leads, or transactions
