Twitter

Strategy

Social Media Strategy: To Buy or To Rent?

What do houses, cars, and Social Media all have in common? For one thing, they all share a primary question: Buy or Rent. Buy a house, or look for a rental? Buy a car, or lease it? And should we rent our Social Media, or build our own?

Read More
social media expertise
Our Thinking

Assessing the Social Media Conversation

Have you ever put your social media influence to the test? Or said another way, do others find you half as interesting as you do yourself? If you’re not sure, here are seven ideas that might spur some different thinking.

Read More
Our Thinking

Crowdsourcing

How often have you run into a creative roadblock? Or you were stumped with a problem that you couldn’t figure out? When this happens, we are usually operating under a conventional wisdom that artificially closes the door to possibility. To break the block, one need only ask for help from ever-widening circles: colleagues, community, and the crowd. Crowdsourcing is the antithesis of conventional wisdom.

Read More
Not Just Marketing
Our Thinking

Not Just Marketing

Too often it is the marketers, advertisers, PR folks, and others involved in the sales process who “own” social media within an organization. This isn’t surprising, but it is unfortunate.

Read More
Social Media

Top 10 Twitter Ideas for Events

Recently, I was asked specifically about the use of Twitter to promote and enhance an event. As I love sharing my ideas (especially with clients), I responded with a lengthy list of all the ways they could utilize this spectacular social platform.

Read More