We’re excited to reflect on our sponsorship and participation at the TSAE Annual Conference 2024 in Houston, Texas. This year’s conference offered exceptional opportunities to explore the latest strategies shaping the future of associations, from AI to non-dues revenue and more.
Session Highlight: Express Your Brand to Deliver Member Value
We were proud to have Ashish Malik and Sylvia Link lead a powerful session on brand-building in today’s digital age. Using the award-winning rebrand of RTOERO as a case study, they explored how aligning your brand with your association’s vision and strategic goals can create a lasting impact. Attendees gained practical knowledge on the five pillars of a transformative brand:
– Creating a unique value proposition
– Maintaining authenticity
– Ensuring relevance
Participants left with actionable strategies and a toolkit to help express their brand across digital platforms, making their organizations stand out while delivering exceptional value to their members.
Other Key Takeaways from TSAE 2024:
➡️ Navigating AI in Nonprofits: Best Practices and Policy Development
A key highlight of the conference was the comprehensive workshop led by Lori Gracey, CAE, Executive Director of TCEA. In this hands-on session, nonprofit leaders explored essential strategies for successfully adopting AI. From advanced structured chatbot prompting to developing a tailored AI policy, attendees walked away with actionable tools and knowledge. Real-world success stories and hands-on learning with the latest AI tools ensured that participants were left ready to implement AI effectively within their organizations.
➡️ Become an Idea Factory: Turn Yourself (And Your Organization) into an Innovation Machine
Kyle Scheele inspired attendees to embrace creativity and foster a culture of innovation. He shared strategies to turn not just individuals but entire organizations into idea factories. For leaders, this was a reminder that innovation starts at the top and influences the entire organization.
➡️ Why Members Leave and Strategies to Bring Them Back
Sarah Sladek tackled a topic close to every association leader’s heart: membership retention. Her session uncovered the root causes behind why members disengage and, more importantly, offered actionable strategies to re-engage them. For C-suite leaders, this was a call to action: membership retention is an organizational issue, not just a membership team problem.
➡️ Crafting Effective & Sustainable Education Programs
This session provided a roadmap for creating education programs that not only benefit members but also provide sustainable revenue streams. For C-level leaders, it underscored the importance of aligning educational offerings with broader strategic goals.
➡️ Non-Dues Revenue: Knock Out Sponsorship Plans
Sponsorships are more than just a revenue source—they’re an essential part of an association’s financial health. This session revealed strategies for creating sponsorship plans that provide real value to sponsors while significantly boosting non-dues revenue.
We’re grateful to everyone who stopped by our kiosk to meet Ashish Malik and learn more about how 108 ideaspace helps associations integrate digital solutions to achieve their strategic goals. Our live demo session and interaction with association leaders at the event helped us engage in insightful conversations that showcased their commitment to the cause, portraying how innovative and forward-looking they all are. It’s always an enriching experience to be among people who not only think of creating impact but also lead the impact!
Thank you, TSAE, for an incredible event! We look forward to seeing you all next year!
