Our Thinking
Social Effectiveness: Not about me
The secret to successful networking, successful relationships, and successful selling is to remember that it’s not about you. If everyone had an “It’s all about me” attitude, […]
Our Thinking
LinkedInvestment: Eight ways to improve your Social ROI
How satisfied are you with the return on your time investment? If you’re like most, then the answer is… you know you can do better. Here are eight practical ideas to improve your social media ROI […]
Our Thinking
Tools of the Trade
If you are reading this and profess to have some expertise in Social Media, then you may be offended by my next comment: it soon won’t matter, and your “expertise” is fast becoming irrelevant.
Our Thinking
Back to Basics: Social Media
Wake up, wash, dress, and eat breakfast. Scan the headlines, scan LinkedIn, Facebook, Twitter, and Blog comments. Read and respond to comments in your communities. Then start the day.
Our Thinking
Marketing Insight: From Landing Pages to Microsites
How many websites does your organization have? Of course there is the main site. Then there is the “old” site that includes all of the archival content. Then there are specialized microsites for various products […]
Our Thinking
Attraction and Conversion
Are you one of those thousands (millions?) who build a social profile, only to find that you have very few friends? Maybe you are one of those millions (or billions?) of businesses that have built a website, but have found that no one is calling? Or no one is buying?
Our Thinking
New Year, New 108 ideaspace Website
We are pleased to kick-off 2014 with a fresh new website for the new year. There has been so much change over the last two years, so we decided to update our site as a “reference” for our clients and friends.
Our Thinking
Your Daily Social Media Routine
How do you spend the first 20 minutes at the office each day? If you were in the 1970′s, you would spend the time reading the newspaper, then organizing your inbox, and finally looking at your calendar before “starting” your day.
Our Thinking
Viewpoint: eBook Lawsuit? Next up is iCensorship
Consider the newest words entering our vocabulary: Kindle, eReader, Nook, iBooks, and Kobo. Let me add one more: iCensorship. If the stats are to be believed, our eBook purchases […]
Our Thinking
Insight Omni-Channel
How often do you research a product online, and then purchase it at the store? Or, check out the product at the store, and then use the internet to make the purchase? If so, you’re not alone.
