Marketing Automation
Content Marketing and Thought Leadership
One of the most important – and one of the newest – elements of a modern marketing strategy is Content Marketing. The idea is that
Our Thinking
Top 10 Twitter Ideas for Events
Recently, I was asked specifically about the use of Twitter to promote and enhance an event. As I love sharing my ideas (especially with clients), I responded with a lengthy list of all the ways they could utilize this spectacular social platform.
Our Thinking
Back to Basics: Market Segmentation
Who is your target market? Some common answers I have heard: everyone, all women/all men, every salesperson, every business owner, all accountants, all real estate agents etc. I do not disagree when my clients think that
Our Thinking
Prospecting on LinkedIn
Most people have a LinkedIn profile. And most people understand the importance that relationships play in building a business, making a sale, or getting the
Marketing Automation
108 Blog Carnival: Visual Content Marketing
Reading takes too much time. It is so much easier to flip through the pictures to get the gist than read the words. This is
Our Thinking
Trust Over Time
How long does it take you to make a sale? And is it faster when you use traditional marketing and sales techniques, or Social Media-based
Our Thinking
Love at first “site”: 14 must haves for your website
Who doesn’t want their suspects, prospects and other website visitors to fall in love with their site? As in real life, first impressions matter. So,
Our Thinking
Finding Your Tribe
Do you actively seek out different opinions than your own, or unwittingly reinforce your personal world-view by only consuming “agreeable” content? While we may think
Copywriting
108 Blog Carnival: Building a Social Media Audience
Social media is the great equalizer in business – big and small can use it to promote, sell, and build their company. It’s that perfect
Our Thinking
Colour of the Year (2013)
Have you ever walked into a mall and it seemed every store had the same colour blouse scarf, cushion or chair? Why do all of
