Our Thinking
Social CRM: From Management to Engagement
In one of the professional development sessions at our (108 ideaspace) launch event last month, I talked about Social Media ROI: Using CRM to grow
Our Thinking
Earning the Right
Have you ever felt that something was missing with your social media communications? That your Tweets, Posts, and Status updates were being disregarded – almost
Our Thinking
Subconscious Branding: Perfecting the experience
I’m one of those people who loves to go out on the town. You can always find me checking out the newest hotspots – my
Copywriting
Blogging: A 108 Blog Carnival
The 108 Blog Carnival is a round-up of blog articles on a particular topic. It allows us to share varying perspectives and connect our readers
Our Thinking
Improving First Impressions – Online
How would you judge an organization? One way would be to look at their website: How old is the content? How old is the design?
Our Thinking
Content Marketing and the Marketing Hierarchy of Trust
“I am great! Really. Truly great! Really!” How many people (or organizations) have marketing strategies that boil down to self-serving claims of greatness? (Too many.)
Our Thinking
Social Choice: Ignore, Listen, Join, or Host
Think back to when you last bought a book – did you check the reviews on Amazon? When you last booked a hotel – did
Our Thinking
Generation Gap
Look around: who are the Social Media go-to people in your office? Look around again, and identify the people with the strongest business acumen. In
Our Thinking
Crisis Communicator
When someone sends a nastygram directly to you via email, it’s easy to deal with them directly: there’s just one person. But in the Social
