Our Thinking
A Different Market Research
You invest in events, send out emails, educate, and send invoices. But how well do you really know your target audience? Beyond the basic demographics,
Our Thinking
A Motivating Web Call to Action
Have you ever been in a situation where someone has used a word that seemed wrong? Or maybe out-of-place, suboptimal, or or ill-considered? Each of
Marketing Automation
Generating ROI: The Other 95%
How do you determine the ROI on your marketing and sales investments? The standard formula is simple: divide the return, less investment, by the investment.
Our Thinking
Social Infrastructure
Look around, and you are surrounded by advertisements: which ones catch your eye? Likely, the ones that are the loudest. Unfortunately, the race to the loudest
Our Thinking
Social Media Manners Matter
There is so much written about what TO do with Social Media, there is so little written about what NOT to do. More than any
Our Thinking
Becoming an Efficient Thought Leader
One of the more popular thought leadership “strategies” is to create relevant, provoking, leading-edge content. Not only does this provide evidence of the thought leader’s
Strategy
Blogging: 17 Ways to Increase Engagement
Receiving engagement on a blog post is crucial for its success, but it’s not always easy to generate meaningful conversation and receive likes, comments, and
Engagement
Three Fundamental Factors that Generate Engagement
Organizations tend to invest heavily in tasks known to provide a high return on investment. In the same light, many organizations spend resources to foster engagement
Strategy
Two Challenges Marketers Face
Today, the marketing landscape has undergone a significant change, with digital channels overtaking traditional marketing methods. The rise of technology, including the internet, websites, and
Strategy
Governance and Digital Transformation
Digital encompasses the broad range of technologies from the web, to mobile, to marketing automation and CRM, to social media, and more. It encompasses internal
