Strategy
Investing in Expertise
If you are reading this and profess to have some expertise in Social Media, then you may be offended by my next comment: it soon won’t matter, and your “expertise” is fast becoming irrelevant.
Our Thinking
Social Media Planning: Editorial Calendar
[Free Download] How do you organize your Social Media activities? Most people have a system – whiteboards, excel documents, Google Calendar, or often, scraps of paper. Unfortunately, none of these are particularly effective, nor are they efficient. And they certainly don’t help you share your activities with your colleagues.
Our Thinking
Making the Customer Service Strategy Social
Ever feel slighted, ignored, disenfranchised, “sold to”, taken for granted, or just plain commoditized? For many prospects, these feelings are what prevent a sale from taking place. They prevent repeat sales, prevent referrals, and encourage negative word-of-mouth.
Our Thinking
Online Customer Service
The reasons for poor customer service range from poor hiring, ineffective (or invisible) training, poor attitude, and inadequate resourcing. Most customers don’t really care why – they’ll vote with their feet and leave.
Engagement
15 elements for creating great videos (Part 2)
Last week’s blog post focused on the top eight factors in creating a great video. This week’s blog post takes it home, with practical advice gleaned from hosting 180 hours of Professionally Speaking TV, being interviewed hundreds of times in media, and filming 100s of short promo videos for clients.
Engagement
15 elements for creating great videos (Part 1)
When it comes to video, it is better to be late to the game, than be an earlier adopter. The reason why? We are no longer in the age of expensive experimentation: you can learn from the experience of others – and their mistakes.
Our Thinking
Can “Branded Content” Build Brands?
Back in the early days of journalism, there was a clear distinction between the “news” and paid advertisements. It was considered of the highest ethical
Our Thinking
The Social Bubble: Finding Your Clan
Do you actively seek out different opinions than your own, or unwittingly reinforce your personal world-view by only consuming “agreeable” content?
Our Thinking
Streamlining Social Media: Costly or Gone
There is no question that LinkedIn is one of the most powerful networking platforms around. It connects, credentializes, and recruits. It provides a glimpse into the professional lives of those we know, and those we don’t.
Our Thinking
Setting Yourself up For ROI
How do you determine the ROI on your marketing and sales investments? The standard formula is simple: divide the return, less investment, by the investment. A marketing campaign costs $1000, and reaches out to 1000 prospects. Five per cent of these respond, generating $1000 profit, for an ROI of zero: (1000-1000)/1000. If the profit is $1500, then ROI is 50 per cent, if profit is $500, then the ROI is negative.
