Our Thinking
Selling Products using Social Media
Forget likes, shares, retweets, and comments: how can you use Social Media to actually sell products?
Our Thinking
Leaving a Market Behind
Have you ever slipped into the assumption that just about everything (and everyone) is fully connected over the social web? That a connection is one click away on the latest iPhone or Android smartphone?
Our Thinking
108 ideaspace & Dufferin-Peel Catholic District School Board receive 2014 NSPRA Award of Merit
108 ideaspace and the Dufferin-Peel Catholic District School Board received national recognition for the website from the National School Public Relations Association (NSPRA).
Our Thinking
Audience Assumptions
When I travelled to India a few years ago, it sensitized me to an assumption that writers and speakers too often make: that everyone understands what you mean to say.
Our Thinking
Corporate Success Factors
It’s always easy to look at other organizations – or other people – and marvel at their incredible foresight, acumen, and investment. To look at some of the most successful companies […]
Our Thinking
Twitter Strategy (updated)
There are no shortage of discussions about Twitter, which is ironic, as each “Tweet” is at most 140 characters, the length of this sentence.
Our Thinking
Is Social Networking supposed to sell?
Consider these Tipsheets: there are over 350 of them, and they certainly don’t “sell” anything. Each week, I give away a small nugget of information, and tie it to an immediate action.
Our Thinking
Choosing your Focus
Do you attribute your success to your focus? Many people do – and in the spirit of “small focus…
Our Thinking
Action Bulletin: Canada’s new Anti-Spam Law (CASL)
There is no doubt that SPAM – unwanted commercial electronic messages – is a major problem. It consumes internet bandwidth, clogs our inboxes, and saps productivity.
Our Thinking
Reach out and Touch Someone: Web Contact Strategies
Have you ever gone to a website, and for whatever reason, felt the need to actually contact the organization?
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