Our Thinking

Thought leadership drives innovation, and underpins our client work. Curious about how we think? Find out below.

Our Thinking

Top 10 Twitter Ideas for Events

Recently, I was asked specifically about the use of Twitter to promote and enhance an event. As I love sharing my ideas (especially with clients), I responded with a lengthy list of all the ways they could utilize this spectacular social platform.

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Our Thinking

Back to Basics: Market Segmentation

Who is your target market? Some common answers I have heard: everyone, all women/all men, every salesperson, every business owner, all accountants, all real estate agents etc. I do not disagree when my clients think that

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Our Thinking

Prospecting on LinkedIn

Most people have a LinkedIn profile.  And most people understand the importance that relationships play in building a business, making a sale, or getting the

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Our Thinking

Trust Over Time

How long does it take you to make a sale?  And is it faster when you use traditional marketing and sales techniques, or Social Media-based

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Our Thinking

Finding Your Tribe

Do you actively seek out different opinions than your own, or unwittingly reinforce your personal world-view by only consuming “agreeable” content? While we may think

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