Strategy
Digital Governance
In the olden days, “digital” meant getting a computer on your desk, and learning how to use newfangled spreadsheets or word processing programs. At some point later, “digital” meant email.
Our Thinking
7 COVID-19 tips for Associations
Covid-19 has taken the world by storm. During this crisis, what can your association do to thrive, not just survive? We all know this is
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Seven Disruptive Business Models
Do you see your website, CRM, social media, and other digital initiatives as a way to improve service levels, market your organization, or be a central part of
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Re-looking at the rush to digital
Does the trend to digital mean that traditional communications are effectively… dead? That all of your traditional communication tools (newsletters, magazines, brochures, booklets, etc) are destined for the
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Websites: strategic assets or the newest commodity?
There is an old “joke” in the web development world that is both funny and sad: What is the difference between a $20,000 website, a
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So, what is “Digital Transformation”? 12 trends that are shaping the future
In the field of Marketing, every few years there is a term that gains a lot of popularity. A few years ago everyone was talking
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A Different Market Research
You invest in events, send out emails, educate, and send invoices. But how well do you really know your target audience? Beyond the basic demographics,
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Becoming an Efficient Thought Leader
One of the more popular thought leadership “strategies” is to create relevant, provoking, leading-edge content. Not only does this provide evidence of the thought leader’s
Strategy
Blogging: 17 Ways to Increase Engagement
Receiving engagement on a blog post is crucial for its success, but it’s not always easy to generate meaningful conversation and receive likes, comments, and
Strategy
Two Challenges Marketers Face
Today, the marketing landscape has undergone a significant change, with digital channels overtaking traditional marketing methods. The rise of technology, including the internet, websites, and
