Strategy
Brand Velocity and Momentum Marketing
What defines a successful marketing campaign? Beyond the obvious (ROI), it is the momentum that each campaign can build. Consider that a single marketing campaign is little
Strategy
Marketing Methodology, Standardization, Effectiveness and Efficiency
Have you ever wondered how KPMG, Baker & McKenzie, or any global advisory firm provides the same quality of work, no matter the jurisdiction? Or
Strategy
Driving Sales from Social Strategy
Yes, social media improves client or member engagement, and brand awareness, but wouldn’t it be nice if Social Media could actually grow revenue as well? Here are four ways that
Strategy
Building an internal brand: the Intranet Maturity Model
Marketers look to advertising campaigns, the web, a logo, and earned media to build their brands. But these are all external: how might you do
Strategy
Mobile App or a Mobile site: Pros and cons
With the majority of users accessing and searching content via their mobile devices and tablets, there are now two key questions that organizations are asking: “Do we or
Our Thinking
Persona Grata
When you are doing a major presentation, writing a blog, or posting on Twitter, how do you know whether what you say is hitting the
Strategy
How to Compete with Free
Are you involved in your professional association? Or do you run one – either as a director, staff, or volunteer?
If so, you’re probably concerned with one aspect of Social Media: How do you compete with free? (Or perhaps, you’re concerned with a more existential question: Does social media make associations irrelevant?)
Strategy
When Market Research is inadequate… or ill-advised
Yes, we do market research. In fact, each year we (108 ideaspace and Bramm Research) have done industry benchmarking and best practices research in the area of Social Media. So it might be surprising to read a post about when – and why – market research should not be done.
Our Thinking
Social Media Strategy: To Buy or To Rent?
What do houses, cars, and Social Media all have in common? For one thing, they all share a primary question: Buy or Rent. Buy a house, or look for a rental? Buy a car, or lease it? And should we rent our Social Media, or build our own?
Strategy
Investing in Expertise
If you are reading this and profess to have some expertise in Social Media, then you may be offended by my next comment: it soon won’t matter, and your “expertise” is fast becoming irrelevant.
Categories
- Copywriting (12)
- CRM/AMS (6)
- Cyber Security (11)
- Digital Transformation for Association Series (6)
- Engagement (13)
- Marketing (6)
- Marketing Automation (14)
- Our Thinking (189)
- Social Media (39)
- Strategy (50)
- Technology (11)
- Web design/development (10)
- What's up at 108 (16)
