Strategy
Two Challenges Marketers Face
Today, the marketing landscape has undergone a significant change, with digital channels overtaking traditional marketing methods. The rise of technology, including the internet, websites, and
Strategy
Governance and Digital Transformation
Digital encompasses the broad range of technologies from the web, to mobile, to marketing automation and CRM, to social media, and more. It encompasses internal
Strategy
Amplify your Brand with “Brand Transfer”
As the market is increasingly saturated with innovative ideas and products, how do organizations maintain a competitive edge and stay afloat? In addition to traditional and digital
Strategy
Digital Influence: Are you a Thought Leader, Really?
We hear the term “influencer” in daily conversation – but who exactly does it refer to? And how does one gain the status of being considered
Strategy
Sales, Marketing, and the Relationship Curve
Have you ever felt that you were being “sold” to? Perhaps from a slightly-too-pushy salesperson or an over-the-top marketing campaign? If so, you are not alone. This
Strategy
Brand Velocity and Momentum Marketing
What defines a successful marketing campaign? Beyond the obvious (ROI), it is the momentum that each campaign can build. Consider that a single marketing campaign is little
Strategy
Marketing Methodology, Standardization, Effectiveness and Efficiency
Have you ever wondered how KPMG, Baker & McKenzie, or any global advisory firm provides the same quality of work, no matter the jurisdiction? Or
Strategy
Driving Sales from Social Strategy
Yes, social media improves client or member engagement, and brand awareness, but wouldn’t it be nice if Social Media could actually grow revenue as well? Here are four ways that
Strategy
Building an internal brand: the Intranet Maturity Model
Marketers look to advertising campaigns, the web, a logo, and earned media to build their brands. But these are all external: how might you do
Strategy
Mobile App or a Mobile site: Pros and cons
With the majority of users accessing and searching content via their mobile devices and tablets, there are now two key questions that organizations are asking: “Do we or
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