Our Thinking
Websites: strategic assets or the newest commodity?
There is an old “joke” in the web development world that is both funny and sad: What is the difference between a $20,000 website, a
Our Thinking
So, what is “Digital Transformation”? 12 trends that are shaping the future
In the field of Marketing, every few years there is a term that gains a lot of popularity. A few years ago everyone was talking
Our Thinking
A Different Market Research
You invest in events, send out emails, educate, and send invoices. But how well do you really know your target audience? Beyond the basic demographics,
Our Thinking
Becoming an Efficient Thought Leader
One of the more popular thought leadership “strategies” is to create relevant, provoking, leading-edge content. Not only does this provide evidence of the thought leader’s
Strategy
Blogging: 17 Ways to Increase Engagement
Receiving engagement on a blog post is crucial for its success, but it’s not always easy to generate meaningful conversation and receive likes, comments, and
Strategy
Two Challenges Marketers Face
Today, the marketing landscape has undergone a significant change, with digital channels overtaking traditional marketing methods. The rise of technology, including the internet, websites, and
Strategy
Governance and Digital Transformation
Digital encompasses the broad range of technologies from the web, to mobile, to marketing automation and CRM, to social media, and more. It encompasses internal
Strategy
Amplify your Brand with “Brand Transfer”
As the market is increasingly saturated with innovative ideas and products, how do organizations maintain a competitive edge and stay afloat? In addition to traditional and digital
Strategy
Digital Influence: Are you a Thought Leader, Really?
We hear the term “influencer” in daily conversation – but who exactly does it refer to? And how does one gain the status of being considered
Strategy
Sales, Marketing, and the Relationship Curve
Have you ever felt that you were being “sold” to? Perhaps from a slightly-too-pushy salesperson or an over-the-top marketing campaign? If so, you are not alone. This
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