ABOUT US

Ashish Malik, COO

Ashish has been involved in the technology space for over a decade. With a passion to solve the challenges businesses face in marketing their products and services, Ashish advises on web and social media strategy, setting up CRM processes, as well as sales and marketing automation. Prior to 108 ideaspace, Ashish worked at several of the world’s largest IT services firms providing and building solutions for Fortune 500 clients.

Ashish is a certified Consultant and a PMP professional with a gift for converting ideas into practical applications. Notable client work has included Nortel Networks (R & D, Enterprise/Wireless Sales operations), American Express (Campaign Management, Marketing Resource Management and Enterprise Marketing), Stikeman Elliot (Social Media), Ontario Association of Naturopathic Doctors (Web Strategy/CRM/Project Management) Advocates for Justice (CRM/Project Management), Kinark Child and Family Services (Social Media), Wisdom Exchange (Web Strategy/Project Management) and the Peel District School Board (Outsourcing/Project management).

Ashish has been actively involved in various committees at the Indo-Canada Chamber of Commerce, and sat on the board of 360 Kids (formerly Pathways for Children, Youth, and Families of York Region). He holds an MBA from the Schulich School of Business and is an engineer by training. He is a tennis enthusiast and an amateur guitarist.

  

Blog Posts by Ashish Malik


7 Tips to Make your Blog Post Stick

November 7, 2013 by Ashish Malik

There can be numerous ways of structuring blog posts. The best ones define a problem, its implications, offer solutions and provide an action plan. read more

Avoiding the Spam Trap: for Users and Organizations

September 19, 2013 by Ashish Malik

In my last post, 10 Tips to Protect your Privacy on the Web, I reminded users about various online risks and provided tips to help bring awareness to this issue. read more

10 Tips to Protect your Privacy on the Web

July 2, 2013 by Ashish Malik

Have you heard of the term Digital Footprint? Anything you share or post on the web becomes a part of your digital footprint. Not only this, but information posted about you on the web also contributes to the trail of data that is left behind in the digital environment. read more

Responsive Design: Developing for a Mobile and Tablet World

June 20, 2013 by Ashish Malik

How is your website doing… on iPhones, Tablets, and all of the other "new" formats? Do you enjoy pinching, zooming, and using a microscope in order to see the site? read more

Membership Sites: Sales and Marketing by Teaching

June 6, 2013 by Ashish Malik

What is the biggest growth constraint for professional service firms? Most of them sell their services by the hour. This means there are two ways to grow the business: first, sell more billable hours and second, increase billing rates. read more

Static to Social: A Website Transformation

May 9, 2013 by Ashish Malik

Think about all the business pages on social networks, all the conversations that are happening about the brands you are connected with. More and more businesses are using web and Social Media in read more

Growth Hacking Hype

April 25, 2013 by Ashish Malik

We've heard it described in several different ways: part marketer, part engineer: marketer, developer, analyst: art and science. No matter how you refer to it the gist is the same. read more

Information Overload: Getting heard in a Noisy World

April 11, 2013 by Ashish Malik

I recently returned from a wonderful week at Infusioncon in Phoenix, Arizona. What a conference it was … great speakers, great entrepreneurs and a great host (Infusionsoft) created a great environment. read more

Back to Basics: Market Segmentation

March 14, 2013 by Ashish Malik

Who is your target market? Some common answers I have heard: everyone, all women/all men, every salesperson, every business owner, all accountants, all real estate agents etc. I do not disagree when my clients think that read more

Love at first “site”: 14 must haves for your website

February 14, 2013 by Ashish Malik

Who doesn’t want their suspects, prospects and other website visitors to fall in love with their site? As in real life, first impressions matter. So, with that in mind, here are 14 must-haves for any website in 2013: Objective: What is the purpose of your website? Is it to sell your product or service or […] read more

Anatomy of the Lead Capture Process

January 17, 2013 by Ashish Malik

How much traffic does your website gets every month? Let’s pick an easy number- say 1,000. And let’s say 65% of the visitors are unique (new visitors). So you have 650 visitors to your website every month. Some of these may be coming through organic search, others through advertisements on Google and Social Media and […] read more

10 ideas to grow your business in 2013

December 27, 2012 by Ashish Malik

As we step into 2013, take these 10 ideas to grow your business with you… Invest in Strategy: Strategy differentiates the good from the great. Think about the strategy and objectives before stepping into new initiatives e.g. we all know that getting referrals is great, however, in 2013, if you are still relying on “accidental” […] read more

Social CRM: Establishing Strategy

November 22, 2012 by Ashish Malik

This post is going to answer some of the questions raised in my last post on driving customer engagement using Social CRM. With the customer at the center, Social CRM integrates with social media apps/tools like blogs, wikis, podcasts, and user communities. It can capture the emotional and behavioral insights of the customer. This intelligence […] read more

Social CRM: From Management to Engagement

October 25, 2012 by Ashish Malik

In one of the professional development sessions at our (108 ideaspace) launch event last month, I talked about Social Media ROI: Using CRM to grow your business. Post-session, one of the attendees asked me a question: “CRMs have been around for over a decade, why do you think Social CRM is a breakthrough and something […] read more

Improving First Impressions – Online

September 27, 2012 by Ashish Malik

How would you judge an organization? One way would be to look at their website: How old is the content? How old is the design? How long does it take to load? Exceptions apart, website responsiveness can be an indicator of an organization’s ability (or inability) to keep the user (or client) in mind.  Responsiveness […] read more