Strategy
Blogging: 17 Ways to Increase Engagement
Receiving engagement on a blog post is crucial for its success, but it’s not always easy to generate meaningful conversation and receive likes, comments, and
Cyber Security
Safeguarding Your Digital Content
Every organization owns intellectual property: in fact, this recorded knowledge is often key evidence of expertise, capability, and fit. So if it is that valuable, how do you protect it from being stolen?
Engagement
A Synergistic Blogging Strategy
Many people are interested in blogging, particularly if they have special expertise. Yet, the precise subject of the blog usually eludes them. Choose the wrong subject, and you’re stuck with it, and because of Google, it sticks to you… forever.
Copywriting
Writing for Results: 3 Blog Archetypes
Have you noticed that each magazine, newspaper, and TV news show has its own style? They do so because style builds brand equity with their target audience. But look underneath the glitz of style, these pros have structured each story almost exactly the same. They understand the power of the archetype.
Our Thinking
Is Social Networking supposed to sell?
Consider these Tipsheets: there are over 350 of them, and they certainly don’t “sell” anything. Each week, I give away a small nugget of information, and tie it to an immediate action.
Our Thinking
Social Networking Integration
Have you ever considered how some words (and technologies) are so important, yet in the fullness of time completely disappear? Buggy whips, Barrel makers (“coopers”), and Telex machines are but a few examples. Not fifteen years ago, the term “ebusiness” was popular, until people figured out that there was no such thing as ebusiness – just “business”.
Our Thinking
7 Tips to Make your Blog Post Stick
There can be numerous ways of structuring blog posts. The best ones define a problem, its implications, offer solutions and provide an action plan.
Our Thinking
When Users Defect
Have you labored over your blog, Facebook, LinkedIn, or Twitter for years, only to suddenly find a huge drop in your traffic? As managers begin to probe the Return on Social Media Investment, an unexpected reversal is frustrating – and can […]
Engagement
17 Ways to Great Social Engagement
Have you ever been disappointed with the engagement level of your blog? Have you decided that this year something “better happen”, to make it all worthwhile? If so, you’re not alone.
