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Client Relationships

Our Thinking

Setting Yourself up For ROI

How do you determine the ROI on your marketing and sales investments? The standard formula is simple: divide the return, less investment, by the investment. A marketing campaign costs $1000, and reaches out to 1000 prospects. Five per cent of these respond, generating $1000 profit, for an ROI of zero: (1000-1000)/1000. If the profit is $1500, then ROI is 50 per cent, if profit is $500, then the ROI is negative.

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Our Thinking

Social Media Carrot and Stick

While corporations are trying to figure out how to use the Social Media carrot to entice customers to buy, customers are using a powerful Social Media stick to express disappointment and dissatisfaction.

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Strategy

Prospecting on LinkedIn

Most people have a LinkedIn profile.  And most people understand the importance that relationships play in building a business, making a sale, or getting the

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