fbpx

Marketing

CRM/AMS

Million-choice World

The world is “shrinking” as a result of technology and the powerful connections and immediate interactions it permits us to carry out. With the world more

Read More
Our Thinking

Insight Omni-Channel

How often do you research a product online, and then purchase it at the store? Or, check out the product at the store, and then use the internet to make the purchase? If so, you’re not alone.

Read More
Our Thinking

Just in Time

What can the world of manufacturing teach us about Social Media, Marketing, and Stakeholder Engagement? On the face of it, not much, but look more closely, and there are two concepts that are surprisingly relevant: Continuous Improvement, and Just-in-Time.

Read More
Strategy

Marketing Insight: Improving Web ROI

Does this sound familiar? You have a website (or two), a marketing budget, and a more than likely, a desire to grow. It doesn’t matter if growth is defined as more event registrations, newsletter sign-ups, leads, or transactions

Read More
Default Thumbnail
Our Thinking

Back to Basics: Market Segmentation

Who is your target market? Some common answers I have heard: everyone, all women/all men, every salesperson, every business owner, all accountants, all real estate agents etc. I do not disagree when my clients think that

Read More