CRM/AMS
Million-choice World
The world is “shrinking” as a result of technology and the powerful connections and immediate interactions it permits us to carry out. With the world more
Strategy
Amplify your Brand with “Brand Transfer”
As the market is increasingly saturated with innovative ideas and products, how do organizations maintain a competitive edge and stay afloat? In addition to traditional and digital
Our Thinking
Reach out and Touch Someone: Web Contact Strategies
Have you ever gone to a website, and for whatever reason, felt the need to actually contact the organization?
Our Thinking
LinkedInvestment: Eight ways to improve your Social ROI
How satisfied are you with the return on your time investment? If you’re like most, then the answer is… you know you can do better. Here are eight practical ideas to improve your social media ROI […]
Our Thinking
Insight Omni-Channel
How often do you research a product online, and then purchase it at the store? Or, check out the product at the store, and then use the internet to make the purchase? If so, you’re not alone.
Our Thinking
Just in Time
What can the world of manufacturing teach us about Social Media, Marketing, and Stakeholder Engagement? On the face of it, not much, but look more closely, and there are two concepts that are surprisingly relevant: Continuous Improvement, and Just-in-Time.
Strategy
Marketing Insight: Improving Web ROI
Does this sound familiar? You have a website (or two), a marketing budget, and a more than likely, a desire to grow. It doesn’t matter if growth is defined as more event registrations, newsletter sign-ups, leads, or transactions
Our Thinking
Back to Basics: Market Segmentation
Who is your target market? Some common answers I have heard: everyone, all women/all men, every salesperson, every business owner, all accountants, all real estate agents etc. I do not disagree when my clients think that
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