Strategy
Brand Velocity and Momentum Marketing
What defines a successful marketing campaign? Beyond the obvious (ROI), it is the momentum that each campaign can build. Consider that a single marketing campaign is little
Strategy
Marketing Methodology, Standardization, Effectiveness and Efficiency
Have you ever wondered how KPMG, Baker & McKenzie, or any global advisory firm provides the same quality of work, no matter the jurisdiction? Or
Strategy
Mobile App or a Mobile site: Pros and cons
With the majority of users accessing and searching content via their mobile devices and tablets, there are now two key questions that organizations are asking: “Do we or
Our Thinking
Social Media Planning: Editorial Calendar
[Free Download] How do you organize your Social Media activities? Most people have a system – whiteboards, excel documents, Google Calendar, or often, scraps of paper. Unfortunately, none of these are particularly effective, nor are they efficient. And they certainly don’t help you share your activities with your colleagues.
Our Thinking
Driving Success
It’s always easy to look at other organizations – or other people – and marvel at their incredible foresight, acumen, and investment. To look at some of the most successful companies and their products – Apple and Google come to mind – and say “They were just lucky” is too easy, and unlikely.
Our Thinking
Social Media Tick Box
“We’ve got that covered” is a very satisfying thing to say when you are asked what your organization is doing in the area of Social Media. Sadly, our research, covering 400 different organizations across the country, shows this isn’t true. This year’s research on the same topic also appears to indicate a yawning gap. The question is why?
Our Thinking
Your Daily Social Media Routine
How do you spend the first 20 minutes at the office each day? If you were in the 1970′s, you would spend the time reading the newspaper, then organizing your inbox, and finally looking at your calendar before “starting” your day.
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