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Social Media

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Strategy

Two Challenges Marketers Face

Today, digital has eclipsed the traditional marketing channels. Traditional marketing practices still take place, however, the growth of technology (the internet, websites and social networks)

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Maintaining social relevance
Copywriting

Social Relevance: Amplifying Your Message

No one cares about you – they care about how you can solve their problems. Write for your readers.

These two expressions epitomize the most important marketing (and social media) concept: relevance. How often have you seen a post, picture, tweet, or comment that adds zero value? Or where the signal-to-noise ratio is, well, noisy?

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Strategy

Social Media Strategy: To Buy or To Rent?

What do houses, cars, and Social Media all have in common? For one thing, they all share a primary question: Buy or Rent. Buy a house, or look for a rental? Buy a car, or lease it? And should we rent our Social Media, or build our own?

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Social Media

Social Media Planning: Editorial Calendar

[Free Download] How do you organize your Social Media activities? Most people have a system – whiteboards, excel documents, Google Calendar, or often, scraps of paper. Unfortunately, none of these are particularly effective, nor are they efficient. And they certainly don’t help you share your activities with your colleagues.

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Social Media

5 Social Media Resolutions for 2016

With the New Year around the corner, what proactive resolutions can you make to ensure you’re using Social Media to full advantage? Here are 5 resolutions to consider making for 2016 that will help you leverage Social Media personally and professionally:

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Strategy

How Can An Association Compete With Free?

Are you involved in your professional association? Or do you run one – either as a director, staff, or volunteer? If so, you’re probably concerned with one aspect of Social Media: How do you compete with free?

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Social media productivity
Our Thinking

Stimulating Social (Media) Productivity

Are you one of “those” people who has thoroughly adopted Social Media, but has a nagging feeling that you just aren’t that productive with it? Or are you tapped out, and have no interest in adding extra time to your day with low-value Social Media activities? In either case, you’re not alone.

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social media expertise
Our Thinking

Assessing the Social Media Conversation

Have you ever put your social media influence to the test? Or said another way, do others find you half as interesting as you do yourself? If you’re not sure, here are seven ideas that might spur some different thinking.

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