Social Media

Strategy

Two Challenges Marketers Face

Today, the marketing landscape has undergone a significant change, with digital channels overtaking traditional marketing methods. The rise of technology, including the internet, websites, and

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Maintaining social relevance
Copywriting

Social Relevance: Amplifying Your Message

No one cares about you – they care about how you can solve their problems. Write for your readers.

These two expressions epitomize the most important marketing (and social media) concept: relevance. How often have you seen a post, picture, tweet, or comment that adds zero value? Or where the signal-to-noise ratio is, well, noisy?

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Our Thinking

Social Media Strategy: To Buy or To Rent?

What do houses, cars, and Social Media all have in common? For one thing, they all share a primary question: Buy or Rent. Buy a house, or look for a rental? Buy a car, or lease it? And should we rent our Social Media, or build our own?

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Our Thinking

Social Media Planning: Editorial Calendar

[Free Download] How do you organize your Social Media activities? Most people have a system – whiteboards, excel documents, Google Calendar, or often, scraps of paper. Unfortunately, none of these are particularly effective, nor are they efficient. And they certainly don’t help you share your activities with your colleagues.

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