fbpx

Social Media

Our Thinking

Online Customer Service

How often are you disappointed by poor service? For most people, the answer is too often. The reasons for poor customer service range from poor hiring, ineffective […]

Read More
Multi-snacking
Social Media

Multi-snacking

When was the last time you ever gave anything (or anyone) your 100% complete, undivided attention? If you’re like most people – and you’re honest – it was probably a long, long, time ago.

Read More
Social Attention Span
Our Thinking

Social Attention Span

How long is your attention span? How long is the attention span of your clients, colleagues, or kids? The conventional wisdom is that it is very short – 30 seconds – the length of a typical TV commercial.

Read More
Default Thumbnail
Our Thinking

Does Free Always Mean Free?

Beyond the embarrassing photos, new found friends, professional connections, and social gaming, there lurks a conflict – and conflict of interest – that most people know nothing about.

Read More
Social Media

When Users Defect

Have you labored over your blog, Facebook, LinkedIn, or Twitter for years, only to suddenly find a huge drop in your traffic? As managers begin to probe the Return on Social Media Investment, an unexpected reversal is frustrating – and can […]

Read More