Social Media

Our Thinking

Social Networking Integration

Have you ever considered how some words (and technologies) are so important, yet in the fullness of time completely disappear? Buggy whips, Barrel makers (“coopers”), and Telex machines are but a few examples. Not fifteen years ago, the term “ebusiness” was popular, until people figured out that there was no such thing as ebusiness – just “business”.

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Our Thinking

Social Effectiveness: Not about me

The secret to successful networking, successful relationships, and successful selling is to remember that it’s not about you. If everyone had an “It’s all about me” attitude, […]

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Our Thinking

Back to Basics: Social Media

Wake up, wash, dress, and eat breakfast. Scan the headlines, scan LinkedIn, Facebook, Twitter, and Blog comments. Read and respond to comments in your communities. Then start the day.

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Our Thinking

Attraction and Conversion

Are you one of those thousands (millions?) who build a social profile, only to find that you have very few friends? Maybe you are one of those millions (or billions?) of businesses that have built a website, but have found that no one is calling? Or no one is buying?

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Our Thinking

Your Daily Social Media Routine

How do you spend the first 20 minutes at the office each day? If you were in the 1970′s, you would spend the time reading the newspaper, then organizing your inbox, and finally looking at your calendar before “starting” your day.

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Our Thinking

Online Customer Service

How often are you disappointed by poor service? For most people, the answer is too often. The reasons for poor customer service range from poor hiring, ineffective […]

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Multi-snacking
Our Thinking

Multi-snacking

When was the last time you ever gave anything (or anyone) your 100% complete, undivided attention? If you’re like most people – and you’re honest – it was probably a long, long, time ago.

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Social Attention Span
Our Thinking

Social Attention Span

How long is your attention span? How long is the attention span of your clients, colleagues, or kids? The conventional wisdom is that it is very short – 30 seconds – the length of a typical TV commercial.

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Our Thinking

Does Free Always Mean Free?

Beyond the embarrassing photos, new found friends, professional connections, and social gaming, there lurks a conflict – and conflict of interest – that most people know nothing about.

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