Web design

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Two Challenges Marketers Face

Today, digital has eclipsed the traditional marketing channels. Traditional marketing practices still take place, however, the growth of technology (the internet, websites and social networks)

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Our Thinking

Marketing Insight: The Five Principles of Web Usability

Why are some sites just so frustrating to use? To answer this question, we need to look through the lens of the user experience designer – and their cousin, the marketing director. When sites are poorly put together, it is likely that the site has violated one of the five principles of web usability.

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