If you are ahead of the curve in your social media and web strategy, you know there is no magic bullet: your days are spent making minor changes to improve SEO, more minor changes to improve on-page conversion, and a-b testing to improve email response rates. Once each year, however, it makes sense to rise above the weeds, and consider the new.
Do you attribute your success to your focus? Many people do – and in the spirit of “small focus – small success/strong focus – great success” many people are focused on… greater focus. But is there a downside?
Are you befuddled whenever a new “feature” gets added to your favourite Social Media site? Or are you excited about the possibility that the new feature may unlock for you? The Endorsement feature of LinkedIn holds fascinating possibilities, but unlike every other part of your profile, it is the one that is completely beyond your control.
It’s always easy to look at other organizations – or other people – and marvel at their incredible foresight, acumen, and investment. To look at some of the most successful companies and their products – Apple and Google come to mind – and say “They were just lucky” is too easy, and unlikely.
Have you noticed that each magazine, newspaper, and TV news show has its own style? They do so because style builds brand equity with their target audience. But look underneath the glitz of style, these pros have structured each story almost exactly the same. They understand the power of the archetype.
After arriving at a networking event and noticing a few people you know – and hundreds that you don’t – what is your first inclination?
Are you one of “those” people who has thoroughly adopted Social Media, but has a nagging feeling that you just aren’t that productive with it? Or are you tapped out, and have no interest in adding extra time to your day with low-value Social Media activities? In either case, you’re not alone.
Have you ever put your social media influence to the test? Or said another way, do others find you half as interesting as you do yourself? If you’re not sure, here are seven ideas that might spur some different thinking.
Branded content can be loosely defined as content produced by an organization with two discrete (and overlapping) goals: to engage the ultimate content consumer, and to drive an organizational goal – often brand-building, competitive differentiation, or sales.
If you are reading this post, you very well may be in the minority. Some people just don’t enjoy reading. Others have difficulty without their reading glasses. And still others have challenges reading the English language. That YouTube is reportedly the world’s second most used search engine is evidence of this. As is the continuing popularity of TV, whether broadcast, cable, or via Netflix.
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