Ashish - Admin Role

Our Thinking

Audience Assumptions

When I travelled to India a few years ago, it sensitized me to an assumption that writers and speakers too often make: that everyone understands what you mean to say.

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Our Thinking

Corporate Success Factors

It’s always easy to look at other organizations – or other people – and marvel at their incredible foresight, acumen, and investment. To look at some of the most successful companies […]

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Our Thinking

Twitter Strategy (updated)

There are no shortage of discussions about Twitter, which is ironic, as each “Tweet” is at most 140 characters, the length of this sentence.

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Our Thinking

Blog Cluster Strategy

“If you build it, he will come.” This quote, from the movie Field of Dreams, captures the hopes of many marketers: write great content on your blog, and an audience will be magically…

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