Our Thinking
Information Thief
Are you an information thief? Have you ever plagiarized, pilfered, or “borrowed” someone else’s knowledge or reputation?
Our Thinking
The Case Against Facebook
Catchy title, but it should have read The Case Against Social Media. Depending on how progressive your organization is, you probably have heard one of the following two party lines
Our Thinking
Online Customer Service
How often are you disappointed by poor service? For most people, the answer is too often. The reasons for poor customer service range from poor hiring, ineffective […]
Our Thinking
Can You Ever Have Too Many Friends? (Yes)
Do you play the milestone game with your Social Media accounts? When you first sign up, you aim for ten connections.
Our Thinking
7 Tips to Make your Blog Post Stick
There can be numerous ways of structuring blog posts. The best ones define a problem, its implications, offer solutions and provide an action plan.
Our Thinking
Just in Time
What can the world of manufacturing teach us about Social Media, Marketing, and Stakeholder Engagement? On the face of it, not much, but look more closely, and there are two concepts that are surprisingly relevant: Continuous Improvement, and Just-in-Time.
Our Thinking
Multi-snacking
When was the last time you ever gave anything (or anyone) your 100% complete, undivided attention? If you’re like most people – and you’re honest – it was probably a long, long, time ago.
Our Thinking
Is Typography Helping or Hurting your Brand?
Do you have any friends or colleagues who are graphic designers? If so, you must know that they are passionate about typography (the art and technique of arranging letters).
Our Thinking
Not Just Marketing
Too often it is the marketers, advertisers, PR folks, and others involved in the sales process who “own” social media within an organization. This isn’t surprising, but it is unfortunate.
Our Thinking
Social Attention Span
How long is your attention span? How long is the attention span of your clients, colleagues, or kids? The conventional wisdom is that it is very short – 30 seconds – the length of a typical TV commercial.
