Our Thinking

Thought leadership drives innovation, and underpins our client work. Curious about how we think? Find out below.

Our Thinking

Multi-snacking

When was the last time you ever gave anything (or anyone) your 100% complete, undivided attention? If you’re like most people – and you’re honest – it was probably a long, long, time ago.

Our Thinking

Is Typography Helping or Hurting your Brand?

Do you have any friends or colleagues who are graphic designers? If so, you must know that they are passionate about typography (the art and technique of arranging letters).

Our Thinking

Not Just Marketing

Too often it is the marketers, advertisers, PR folks, and others involved in the sales process who “own” social media within an organization. This isn’t surprising, but it is unfortunate.

Our Thinking

How long is your attention span? How long is the attention span of your clients, colleagues, or kids? The conventional wisdom is that it is very short – 30 seconds – the length of a typical TV commercial.

Our Thinking

Avoiding the Spam Trap: for Users and Organizations

In my last post, 10 Tips to Protect your Privacy on the Web, I reminded users about various online risks and provided tips to help bring awareness to this issue.

Our Thinking

Social Media Week Toronto 2013: Events at 108 ideaspace

We will be hosting two events for Social Media Week Toronto on Wednesday, September 25, 2013. We’re proud to be chosen as a venue.

Our Thinking

Three Marketing Models

Model One: One of the most powerful real-world networking techniques is called “give-to-get”. You meet someone, find out what they’re interested in, and then find a way to give it to them. If you do this periodically, eventually they will return the favour.

Our Thinking

Tech note: SEO – DIY (Search Engine Optimization – Do It Yourself

There is no shortage of call centers working hard to sell SEO (Search Engine Optimization) services. Some of them are small fly-by-night operators, while others work at the venerable Yellow Pages.

Our Thinking

Social Media Crash Landing

Remember Y2K? There were no major computer crashes, but there was, just a few months later, a technology crash of a different sort when many Dot Com’s lost most of their market value. The market learned painfully that eyeballs didn’t pay the rent – revenue did.

Our Thinking

Gutless and Spineless …

…and afraid of the marketplace of ideas. These are not exactly the attributes that most organizations (or people) aspire to. Yet most have a Social Media strategy that conveys precisely that.