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Our Thinking

Thought leadership drives innovation, and underpins our client work. Curious about how we think? Find out below.

Social Media

Social Infrastructure

Look around, and you are surrounded by advertisements: which ones catch your eye?  Likely, the ones that are the loudest.  Unfortunately, the race to the loudest

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Strategy

Persona Grata

When you are doing a major presentation, writing a blog, or posting on Twitter, how do you know whether what you say is hitting the

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Maintaining social relevance
Copywriting

Social Relevance: Amplifying Your Message

No one cares about you – they care about how you can solve their problems. Write for your readers.

These two expressions epitomize the most important marketing (and social media) concept: relevance. How often have you seen a post, picture, tweet, or comment that adds zero value? Or where the signal-to-noise ratio is, well, noisy?

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Strategy

Social Media Strategy: To Buy or To Rent?

What do houses, cars, and Social Media all have in common? For one thing, they all share a primary question: Buy or Rent. Buy a house, or look for a rental? Buy a car, or lease it? And should we rent our Social Media, or build our own?

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Social Media

Social Media Planning: Editorial Calendar

[Free Download] How do you organize your Social Media activities? Most people have a system – whiteboards, excel documents, Google Calendar, or often, scraps of paper. Unfortunately, none of these are particularly effective, nor are they efficient. And they certainly don’t help you share your activities with your colleagues.

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