Strategy
A Different Market Research
You invest in events, send out emails, educate, and send invoices. But how well do you really know your target audience? Beyond the basic demographics,
Web design/development
A Motivating Web Call to Action
Have you ever been in a situation where someone has used a word that seemed wrong? Or maybe out-of-place, suboptimal, or or ill-considered? Each of
Social Media
Social Infrastructure
Look around, and you are surrounded by advertisements: which ones catch your eye? Likely, the ones that are the loudest. Unfortunately, the race to the loudest
Social Media
Social Media Manners Matter
There is so much written about what TO do with Social Media, there is so little written about what NOT to do. More than any
Strategy
Becoming an Efficient Thought Leader
One of the more popular thought leadership “strategies” is to create relevant, provoking, leading-edge content. Not only does this provide evidence of the thought leader’s
Strategy
Persona Grata
When you are doing a major presentation, writing a blog, or posting on Twitter, how do you know whether what you say is hitting the
Copywriting
Social Relevance: Amplifying Your Message
No one cares about you – they care about how you can solve their problems. Write for your readers.
These two expressions epitomize the most important marketing (and social media) concept: relevance. How often have you seen a post, picture, tweet, or comment that adds zero value? Or where the signal-to-noise ratio is, well, noisy?
Strategy
Social Media Strategy: To Buy or To Rent?
What do houses, cars, and Social Media all have in common? For one thing, they all share a primary question: Buy or Rent. Buy a house, or look for a rental? Buy a car, or lease it? And should we rent our Social Media, or build our own?
Social Media
Social Media Planning: Editorial Calendar
[Free Download] How do you organize your Social Media activities? Most people have a system – whiteboards, excel documents, Google Calendar, or often, scraps of paper. Unfortunately, none of these are particularly effective, nor are they efficient. And they certainly don’t help you share your activities with your colleagues.
Social Media
Making the Customer Service Strategy Social
Ever feel slighted, ignored, disenfranchised, “sold to”, taken for granted, or just plain commoditized? For many prospects, these feelings are what prevent a sale from taking place. They prevent repeat sales, prevent referrals, and encourage negative word-of-mouth.
Categories
- What's up at 108 (3)
- Strategy (36)
- Engagement (7)
- Web design/development (8)
- Social Media (37)
- CRM/AMS (3)
- Marketing Automation (9)
- Copywriting (12)
- Cyber Security (8)
- Our Thinking (176)
