Our Thinking
Bloated Websites: Transparency vs. Accessibility
How often are you frustrated by websites that have so many pages, it is impossible to actually find anything? Unfortunately, this is all to common
Our Thinking
So, what is “Digital Transformation”? 12 trends that are shaping the future
In the field of Marketing, every few years there is a term that gains a lot of popularity. A few years ago everyone was talking
Our Thinking
A Different Market Research
You invest in events, send out emails, educate, and send invoices. But how well do you really know your target audience? Beyond the basic demographics,
Our Thinking
A Motivating Web Call to Action
Have you ever been in a situation where someone has used a word that seemed wrong? Or maybe out-of-place, suboptimal, or or ill-considered? Each of
Our Thinking
Social Infrastructure
Look around, and you are surrounded by advertisements: which ones catch your eye? Likely, the ones that are the loudest. Unfortunately, the race to the loudest
Our Thinking
Social Media Manners Matter
There is so much written about what TO do with Social Media, there is so little written about what NOT to do. More than any
Our Thinking
Becoming an Efficient Thought Leader
One of the more popular thought leadership “strategies” is to create relevant, provoking, leading-edge content. Not only does this provide evidence of the thought leader’s
Our Thinking
Persona Grata
When you are doing a major presentation, writing a blog, or posting on Twitter, how do you know whether what you say is hitting the
Copywriting
Social Relevance: Amplifying Your Message
No one cares about you – they care about how you can solve their problems. Write for your readers.
These two expressions epitomize the most important marketing (and social media) concept: relevance. How often have you seen a post, picture, tweet, or comment that adds zero value? Or where the signal-to-noise ratio is, well, noisy?
Our Thinking
Social Media Strategy: To Buy or To Rent?
What do houses, cars, and Social Media all have in common? For one thing, they all share a primary question: Buy or Rent. Buy a house, or look for a rental? Buy a car, or lease it? And should we rent our Social Media, or build our own?
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