Our Thinking
Flexible Focus
Do you attribute your success to your focus? Many people do – and in the spirit of “small focus – small success/strong focus – great success” many people are focused on… greater focus. But is there a downside?
Our Thinking
Scenario Planning: Social Response Strategy
What do you do when you are disappointed with a product or service that you have purchased? Most people turn to the web: a quick check on Google […]
Our Thinking
Marketing Insight: Improving Web ROI
Does this sound familiar? You have a website (or two), a marketing budget, and a more than likely, a desire to grow. It doesn’t matter if growth is defined as more event registrations, newsletter sign-ups, leads, or transactions
Marketing Automation
Content Marketing and Thought Leadership
One of the most important – and one of the newest – elements of a modern marketing strategy is Content Marketing. The idea is that
Our Thinking
Prospecting on LinkedIn
Most people have a LinkedIn profile. And most people understand the importance that relationships play in building a business, making a sale, or getting the
Our Thinking
Generation Gap
Look around: who are the Social Media go-to people in your office? Look around again, and identify the people with the strongest business acumen. In
Our Thinking
Crisis Communicator
When someone sends a nastygram directly to you via email, it’s easy to deal with them directly: there’s just one person. But in the Social
