Digital Transformation for Association Series
10 Ways to Automate Marketing Sequences
Digital transformation may be the new buzzword, but one aspect is relatively new and unknown to many associations and non-profits. Yet, it has the potential
Marketing Automation
Eight email marketing letters
Do you use email every day for marketing and outreach? Not every email is the same – there are a number of different types, each with a different
Our Thinking
A Different Market Research
You invest in events, send out emails, educate, and send invoices. But how well do you really know your target audience? Beyond the basic demographics,
Engagement
Three Fundamental Factors that Generate Engagement
Organizations tend to invest heavily in tasks known to provide a high return on investment. In the same light, many organizations spend resources to foster engagement
Strategy
Governance and Digital Transformation
Digital encompasses the broad range of technologies from the web, to mobile, to marketing automation and CRM, to social media, and more. It encompasses internal
Marketing Automation
Marketing Automation: Nine Key Sequences
During the early years of the internet, building “the list” was a best practice for email marketing. Companies sent sales offers and buzz-worthy content to
Marketing Automation
Nurture-Marketing: No or “Not Yet”
Have you ever put in a proposal, or answered an enquiry about your products or services, and then waited patiently for their answer about the next step? While images of pulling petals off a daisy might come to mind (“He loves me, he loves me not”) the words that ultimate come back are either yes we want you, or no we don’t.
