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Relationships

Our Thinking

Social Customer Service Strategy

Ever feel slighted, ignored, disenfranchised, “sold to”, taken for granted, or just plain commoditized? For many prospects, these feelings are what prevent a sale from taking place. They prevent repeat sales, prevent referrals, and encourage negative word-of-mouth. Clearly, great customer service – supported by great training and great management – are fundamental […]

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Our Thinking

Social Effectiveness: Not about me

The secret to successful networking, successful relationships, and successful selling is to remember that it’s not about you. If everyone had an “It’s all about me” attitude, […]

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Our Thinking

A Real Connection

Think about what you do everyday: if you are in the majority, there is some period of time when you are “doing” social media. You may be checking your Facebook Wall to see what is up with your […]

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Multi-snacking
Social Media

Multi-snacking

When was the last time you ever gave anything (or anyone) your 100% complete, undivided attention? If you’re like most people – and you’re honest – it was probably a long, long, time ago.

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Three Marketing Models
Our Thinking

Three Marketing Models

Model One: One of the most powerful real-world networking techniques is called “give-to-get”. You meet someone, find out what they’re interested in, and then find a way to give it to them. If you do this periodically, eventually they will return the favour.

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Spineless and Gutless
Our Thinking

Gutless and Spineless …

…and afraid of the marketplace of ideas. These are not exactly the attributes that most organizations (or people) aspire to. Yet most have a Social Media strategy that conveys precisely that.

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