Our Thinking
Blog Cluster Strategy
“If you build it, he will come.” This quote, from the movie Field of Dreams, captures the hopes of many marketers: write great content on your blog, and an audience will be magically…
Our Thinking
Seven Social Media Job Search Steps
Even from the most committed employees, one question comes up over and over again: how to use Social Media to find your next job.
Our Thinking
Are Resumes Dead?
Does your LinkedIn profile surpass a paper resume? With the momentum clearly “social”, will your paper resume die? Or is it already dead?
Our Thinking
New website enhances parent connection with Dufferin-Peel Catholic District School Board
The Dufferin-Peel Catholic District School Board has launched a new website that enhances connections for parents […]
Our Thinking
The LexBlog Network interview with Randall Craig: Building Relationships with Social Media
Randall Craig, president of 108 ideaspace, explains the focus on social media should be about creating real relationships in a recent interview with The LexBlog Network (LXBN TV). If you missed the interview, feel free to watch it here.
Our Thinking
Viral Video Checklist
While there is no way to predict if your video will go viral, here are some practical tips that will improve your chances.
Our Thinking
Social Media Measurement
Over the last year (or three), how much time have you spent Linking In, Tweeting, Facebooking, Blogging, and using other social tools? Is Social Media actually paying off?
Our Thinking
Social Media Carrot and Stick
While corporations are trying to figure out how to use the Social Media carrot to entice customers to buy, customers are using a powerful Social Media stick to express disappointment and dissatisfaction.
Our Thinking
Social Customer Service Strategy
Ever feel slighted, ignored, disenfranchised, “sold to”, taken for granted, or just plain commoditized? For many prospects, these feelings are what prevent a sale from taking place. They prevent repeat sales, prevent referrals, and encourage negative word-of-mouth. Clearly, great customer service – supported by great training and great management – are fundamental […]
Our Thinking
Social Media Tick Box
“We’ve got that covered” is a very satisfying thing to say when you are asked what your organization is doing in the area of Social Media. Sadly, our research, covering 400 different organizations across the country, shows this isn’t true. This year’s research on the same topic also appears to indicate a yawning gap. The question is why?
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