Strategy
Investing in Expertise
If you are reading this and profess to have some expertise in Social Media, then you may be offended by my next comment: it soon won’t matter, and your “expertise” is fast becoming irrelevant.
Our Thinking
Can “Branded Content” Build Brands?
Back in the early days of journalism, there was a clear distinction between the “news” and paid advertisements. It was considered of the highest ethical
Our Thinking
How Can An Association Compete With Free?
Are you involved in your professional association? Or do you run one – either as a director, staff, or volunteer? If so, you’re probably concerned with one aspect of Social Media: How do you compete with free?
Strategy
10 Tech Tools Our Office Couldn’t Live Without
With fall in the air, we’re keeping the Thanksgiving vibe going all week, here at the 108 office. There are so many great apps and tools out there, the reasons to give thanks are virtually endless!
Our Thinking
Flexible Focus
Do you attribute your success to your focus? Many people do – and in the spirit of “small focus – small success/strong focus – great success” many people are focused on… greater focus. But is there a downside?
Our Thinking
Scenario Planning: Social Response Strategy
What do you do when you are disappointed with a product or service that you have purchased? Most people turn to the web: a quick check on Google […]
Our Thinking
Marketing Insight: Improving Web ROI
Does this sound familiar? You have a website (or two), a marketing budget, and a more than likely, a desire to grow. It doesn’t matter if growth is defined as more event registrations, newsletter sign-ups, leads, or transactions
Marketing Automation
Content Marketing and Thought Leadership
One of the most important – and one of the newest – elements of a modern marketing strategy is Content Marketing. The idea is that
Our Thinking
Prospecting on LinkedIn
Most people have a LinkedIn profile. And most people understand the importance that relationships play in building a business, making a sale, or getting the
Our Thinking
Generation Gap
Look around: who are the Social Media go-to people in your office? Look around again, and identify the people with the strongest business acumen. In
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