lead capture

Finding your social tribe

Big Data and Lead Scores

Often times, the greatest insights happen at the intersection of two areas, and this is certainly true of the intersection between marketing and business development. Typically, what lives here are leads.

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Our Thinking

Membership Sites: Sales and Marketing by Teaching

What is the biggest growth constraint for professional service firms? Most of them sell their services by the hour. This means there are two ways to grow the business: first, sell more billable hours and second, increase billing rates.

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