CRM/AMS
Big Data and Lead Scores
Often times, the greatest insights happen at the intersection of two areas, and this is certainly true of the intersection between marketing and business development. Typically, what lives here are leads.
Our Thinking
Avoiding the Spam Trap: for Users and Organizations
In my last post, 10 Tips to Protect your Privacy on the Web, I reminded users about various online risks and provided tips to help bring awareness to this issue.
Our Thinking
Membership Sites: Sales and Marketing by Teaching
What is the biggest growth constraint for professional service firms? Most of them sell their services by the hour. This means there are two ways to grow the business: first, sell more billable hours and second, increase billing rates.
Marketing Automation
Anatomy of the Lead Capture Process
How much traffic does your website gets every month? Let’s pick an easy number- say 1,000. And let’s say 65% of the visitors are unique
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