THOUGHT LEADERSHIP

Blog Posts

A Different Market Research

April 25, 2018 by 108 ideaspace

You invest in events, send out emails, educate, and send invoices. But how well do you really know your target audience? Beyond the basic demographics, perhaps not as well as you might think. Do you capture the answers to these questions? If asked to describe your organization to a third party, do you know what […] Read More

A Motivating Web Call to Action

April 18, 2018 by 108 Ideaspace

Have you ever been in a situation where someone has used a word that seemed wrong?  Or maybe out-of-place, suboptimal, or or ill-considered?  Each of these means something slightly different, and each tugs a slightly different emotional chord.  The words we choose have a direct impact on the recipient’s state of mind, and their motivation […] Read More

Generating ROI: The Other 95%

April 7, 2018 by 108 Ideaspace

How do you determine the ROI on your marketing and sales investments? The standard formula is simple: divide the return, less investment, by the investment. A marketing campaign costs $1000, and reaches out to 1000 prospects. Five per cent of these respond, generating $1000 profit, for an ROI of zero: (1000-1000)/1000.  If the profit is […] Read More

Social Infrastructure

March 29, 2018 by 108 Ideaspace

Look around, and you are surrounded by advertisements: which ones catch your eye?  Likely, the ones that are the loudest.  Unfortunately, the race to the loudest is making it hard for anything to get through. One of the key reasons for corporate interest in Social Media is that it is a completely new channel, one with a volume […] Read More

Social Media Manners Matter

March 16, 2018 by 108 Ideaspace

There is so much written about what TO do with Social Media, there is so little written about what NOT to do. More than any other medium – telephone, written letters, email – Social Media is incredibly risky. Whatever you write can be broadcast worldwide, is archived forever, and can have an impact well beyond […] Read More

Becoming an Efficient Thought Leader

August 28, 2017 by 108 Ideaspace

One of the more popular thought leadership “strategies” is to create relevant, provoking, leading-edge content.  Not only does this provide evidence of the thought leader’s special knowledge, but it also helps attract new followers, through sharing (social and real-world), and through discovery (Google, conference speeches, and publicity.) The most successful thought leaders recognize that this […] Read More

Blogging: 17 Ways to Increase Engagement

March 29, 2017 by 108 Ideaspace

Receiving engagement on a blog post is not as simple as you may think. Yet how do you generate meaningful conversation, and receive, likes, comments and shares? Here are 17 ways to drive more users to your blog, and increase their engagement with it: Write great content.  If you write poorly, or have uninteresting, uninsightful […] Read More

Three Fundamental Factors that Generate Engagement

March 3, 2017 by 108 Ideaspace

Organizations tend to invest heavily in tasks known to provide a high return on investment. In the same light, many organizations spend resources to foster engagement on social networks, frequently posting content that is relevant and valuable. They monitor their analytics to measure the effectiveness of their strategy.  The logic behind such social media plans is […] Read More

Two Challenges Marketers Face

March 2, 2017 by 108 Ideaspace

Today, digital has eclipsed the traditional marketing channels. Traditional marketing practices still take place, however, the growth of technology (the internet, websites and social networks) has greatly altered the marketing landscape. These new digital channels are affective largely due to their social nature. In addition to the engagement that digital channels provide, there is one more difference between […] Read More

Governance and Digital Transformation

March 1, 2017 by 108 Ideaspace

Digital encompasses the broad range of technologies from the web, to mobile, to marketing automation and CRM, to social media, and more.  It encompasses internal collaboration, external marketing, and client service.  It consumes a large and growing investment in technology, and plays a core role in marketing. And, digital also informs, engages, transacts, and transforms […] Read More